BTBuckets is a free personalization and on-site behavioral targeting tool.
Here are some of the major features:
* Segmentation based on traffic source, certain defined events on the website, IP location, etc.
* It is possible to combine many different types of segments, to make the segments even more flexible.
* Integration with other tools like Google Analytics, Google Remarketing and social media
* Costs: BTBuckets is a free tool (up to 5 million pageviews)