Forums/General Categories/Segmentation

SiteApps GeoSegmentation and GeoTargeting Basics

SiteApps Support Team
posted this on November 7, 2012, 10:23

SiteApps uses AppEngine's native GEO-IP headers as the data source for geosegmentation and geotargeting.

Below are current accuracy rates for different types of geosegmentation by level:

 

  • country - approximately 99% accurate
  • state - approximately 95% accurate
  • city - between 90 to 95% accurate


Although there is not an bullet-proof exact match - using geo-segmentation is one of the most efficient methods of leveraging personalization. 

 

Comments

User photo
John Adams

How to Create a Local Social Media Strategy Template

Every local business knows they should be on social media. buy facebook comments Too often businesses worry that they are wasting time and money if they don’t have a fully-developed local social media plan, which creates a mental barrier to entry. buy facebook comments best place to buy twitter followers While a fully-developed local social media strategy does seem like a task that would consume hours of your time, in reality, it takes about fifteen minutes. You read that right – in fifteen minutes you can have a strategy that will last you an entire year with a social media template you can use time and time again! No false advertising or click-baiting, no over-complicated methods that don’t actually take five minutes to complete and no strategies that require a Master’s degree in marketing to understand and execute, simply follow the three steps outlined in this post and you will be on the road to social media success. buy twitter followers reviews When managing different projects, it has been my experience that having broad objectives that don’t break down into granular and actionable steps is a huge roadblock when it comes to metrics and measuring actual successes. However, when it comes to your social media strategy, your social mission is an area you can have an overarching, broad mission statement. You’ll notice that I intentionally don’t use the term “goal” when defining overall social mission; I do this because it will get confusing with our next step if we use that word.

Online Marketing
April 14, 2015, 01:15