Forums/General Categories/Segmentation

SiteApps GeoSegmentation and GeoTargeting Basics

Phillip Klien
posted this on November 07, 2012 10:23

SiteApps uses AppEngine's native GEO-IP headers as the data source for geosegmentation and geotargeting.

Below are current accuracy rates for different types of geosegmentation by level:

 

  • country - approximately 99% accurate
  • state - approximately 95% accurate
  • city - between 90 to 95% accurate


Although there is not an bullet-proof exact match - using geo-segmentation is one of the most efficient methods of leveraging personalization.