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BTBuckets + SiteApps: the perfect personalization combination

SiteApps Team
posted this on June 09, 2011 10:07

Recently we announced the Google Analytics segmentation integration, which allows any website to implement an app for a specific user segment.  Now we are launching our BTBuckets integration - which will allow any website to use clusters created in BTBuckets to segment apps in SiteApps.

 

BTBuckets: The Ultimate Segmentation Engine

BTBuckets allows websites to segment users based on advanced combinations of a plethora of user behaviors and characteristics. Below are the types of behaviors and user characteristics that you may use to bucket your users: 

 

Traffic Sources   Page Navigation Patterns   Web Events   Geographic Data   Technographic Information
  • specific referring site
  
  • specific URLs
  
  • video
  
  • city
  
  • browser type and version
  • organic keyword
  
  • keyword in title
  
  • flash
  
  • state
  
  • operating system and version
  • paid keyword
  
  • keyword in meta description
  
  • AJAX calls
  
  • country
  
  • mobile device (ex: iPad)
  • social media
      
  • conversion
        

 

Here's an example of how complex your segmenting can go with BTBuckets:  Users from San Francisco on an iPad who are returning visitors to your site and viewed content about apples or oranges and which arrived on your site by searching for banana on Google:

 

btb2.png

 

 

Install both systems (estimated time: 10 minutes)

 

Below are the steps necessary to setup the perfect SiteApps + BTBuckets integration:

  1. login to your SiteApps account or create a new account and install the SiteApps tag on your website;
  2. purchase the free BTBuckets app from the SiteApps Marketplace;
  3. login to your BTBuckets account or create a new  account and click the "Deploy through SiteApps" button
Now you have both systems up and running on your site.  For more detailed information with the BTBuckets platform, we suggest visiting their SiteApps integration page.

 

Deploy a segmented app (estimated time: 10 minutes)

 

Now you can create segments in BTBuckets and deploy segmented apps through SiteApps.  First you have to create a bucket in BTBuckets.  In the example below, we created a bucket for "converters":

 

btb.png

 

Now we have to deploy a specific app for this user segment.  In SiteApps, we would like to add a footer bar thanking these users for their purchase.  Once we have purchased this free app and select to deploy it, we have to let SiteApps know we will be segmenting it.  You will have to input your BTBuckets API code in SiteApps to be able to list the buckets for that site.

 

 sa.png

 

Notice the clusters (both default buckets and the one we created) you have in your BTBuckets account.  

 

 

Happy segmenting!

 

How about browsing the SiteApps website apps store thinking that any of the apps can now be deployed to practically any segment of your website visitors?  That's a whole new world.