SiteApps Team
posted this on June 07, 2011 12:07
A lot of websites are implementing SiteApps and are asking us what are the best apps. We decided to select our current picks of apps based on specific objectives. Please feel free to suggest other apps (or even objectives).
Many websites want to implement Conversion Rate Optimization (CRO), and SiteApps can help you do this. This can be specially strategic if you segment your apps to specific user clusters.
| Usually users have to fill out forms to convert (sign-ups or purchases). Depending on your site, you may have some input fields that need some to help to be filled. Use this app to add tips on these fields | |
| If your user has reached a critical step in your conversion process - you might want to use all weapons possible to keep them in your store. This app will open a javascript alert if the user guides the pointer to the browser's address bar. This is a slightly aggressive tactic - but in some cases may be very helpful. |
| Imagine if you could drill down your Google Analytics reports based on the visitor's objective? With this app, you can ask your user what they came to on on your site and bring this information as a custom variable inside Google Analytics without any site code changes. | |
| Real-time click reports are a must. This free app allows you to see in real time and in a jazzy heat map where users are clicking on your home page and or strategic landing pages. Do real-time A/B headline testing with PClicks + SiteApps. |
| On websites (or webapps) with heavy repeat users, offering shortcut keys can allow a more streamlined experience. GMail learned this, and offers shortcuts in their webmail interface. Offer the same power to your website users. | |
| Not all your site visitors have 20/20 vision. Add simple magnifying glass to your website to allow users to zoom into the text with a simple click. |
| There are situations where you would like to make a blatant, immediate statement on your website. This app is the simplest and one of the fastest ways to put a message on your homepage. This works really great with the segmentation and frequency control options. | |
| The Hello Bar has gotten a lot of attention recently as a simple way to make a statement on your website. Big marketing gurus are using this tool to advertise their products and services. One of SiteApps developers created a header bar similar the Hello Bar but that can be enhanced with all of the SiteApps platform customizations. A good example is creating different bars for different segments. Also check out the actual Help Japan Hello Bar in SiteApps. | |
| For more fancy messages that do call attention - we recommend the Peel Ad format. This is a very catchy effect that can be simply installed with just some static images. We've seen click through rates that go out the roof with this format. |
| If you are using Twitter as a marketing tool, you should try to add as many followers as possible. A good way to call attention to your Twitter account on your site is to use a cute Twitter bird flying around the webpage and following the users scrolling. Definitely will get the users attention. | |
| This app is a very simply way to post your social media presence on the largest social media websites with a floating widget on the side of your site. |
| Google Analytics is the standard webanalytics platform for websites today. Google continuously innovates and updates their platform, and some of these updates need changes to the tag (example: site speed feature). If you use SiteApps to manage the Google Anaytics tag - updates like this one can be done in minutes instead of having to update your tags all the time. | |
| Google's Adwords remarketing brings results that are borderline magic. Yet the hassle of implemnenting Adwords Remarketing tags bordeline migraines. With SiteApps immediately deploy and update Adwords remarketing tags in minutes. |