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App on Steroids: the PClicks heatmap case study

SiteApps Team
posted this on June 01, 2011 15:10

Learn more how PClicks uses the SiteApps platform to increase website installs and enhance their app's features with the article below.


About PClicks

pclicks_capture.jpg 

 

PClicks defines itself as "a click analysis tool, built specially for people who need a powerful, simple and reliable solution to gain up to the last minute information" - we see this app as a killer real-time visual heat map for your site.  

 

 

 

PClicks and the SiteApps Deploy Button

 

PClicks is a tag-based application implemented on strategic pages (such as your home and other landing pages) used to help generate optimization insights.  Because installing this app involves adding javascript to your site - they have selected to allow websites to use SiteApps to manager the app.  This way, websites that already have SiteApps installed can deploy PClicks in seconds without any fancy configurations:

 

pclicks_deploy.png

 

Technical Advantages of the SiteApps Deploy Button

 

This is great for the app and for the website installing the app because:

  • allows instant utility:  immediate roll-out without the need of site changes;
  • avoids human implementation errors: no tagging errors or tag positioning problems; 
  • stimulates user installs: it's just as easy for the website to un-install the app;
  • URL and content filtering: implement the app on specific pages (such as home page);
  • segmentation capabilities: enhances the app by allowing segmentation;
  • frequency and user count control: advanced limit controls for your app.

 

 

New Channel

 

The PClicks team really enjoyed these advantages, but what they also got was a new sales and implementation channel.  Because users visiting the SiteApps Marketplace are always looking for ways to enhance their site - PClicks has the opportunity to showcase their benefits to this target audience.  The SiteApps store brings a significant amount of new users and sign-ups to their system.

 

 

 

Monetization Platform

 

If you do not have a sales and/or subscription model for the paid version of your app - SiteApps can also help you with this.  You can create a paid app in our marketplace where you define how you would like to charge (1-time or monthly) for your app.  We will take care of the entire charging process and give you 70% of the revenue generated by sales of that app.

 

 

WTF or FTW

But what really knocked our socks off was how they are using Siteapps to actually use insights generated in PClicks to actually take action on the website.  In other - real-time optimization without code changes from within PClicks powered by SiteApps Let's drill down to see this in action.